Experience
An experience map is a tool to help you situate your eventual design for your particular tasks, users, and use cases.
Experience Model
The following outlines the steps to follow for a well rounded user experience.
Entice: attract, build anticipation, and set expectations
Enter: guide and orient into the experience
Engage: ritual artifact engages senses and maintain connection
Exit: guided to a new, transformed state
Extend: reminders keep you connected to experience
Experience Model Example
Let's take Disney World as an example, and try to identify their experience model
| Entice | Movies, ads, promises of carefree holiday |
| Enter | Magical express, park maps, signage |
| Engage | Attractions, theming, characters |
| Exit | Transition back to "real world" |
| Extend | Souvenirs, follow-up maps, photos |
Experience Map
The experience map is a tool for designers to understand the overall experience and to identify:
- Bright spots: Where does the experience offer delight or work exceptionally well?
- Hot spots: Where does the experience break down and fail users?
- Gaps: Where is there no support for the user's experience?
Too long; didn't read
Figure out what the experience will be like when interacting with your system.
Creation of work
Create an experience map while keeping the following questions in mind:
- Who is involved (users/personas)
- How did they get here
- What info do they have
- Happy/frustrated with the system
- What are they trying to do
- What are they interacting with